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Embedding Research

Putting knowledge to work in theory and in practice.

Digital Economy

Members of the Centre for Enterprise research team delivered a series of short projects under the New Economic Models in the Digital Economy (NEMODE) funded by Research Councils UK between 2014 and 2015. The projects were about various aspects of the digital economy including social media for small firms, the democratisation of news production, digitally enabled  inter-firm collaboration, and on-line personal finance.  

Additionally, Sue Baines has a longstanding research interest in Digital Economies that centres upon public service reform, information, and innovation (technological and social). She is currently co-investigator of an ESRC Research Seminar Series Information Sharing in Policy and Practice: What needs to be shared (and not shared) when we share information?

Centre for Enterprise staff contribute to the Digital Economy cluster at MMU which brings together excellence in research, teaching, and collaborations with industry.

Collaboration among micro businesses in the Digital Economy

This project explored new business models among micro businesses in the Digital Economy through a case study of a current business project.

Digital Technologies and work intensification among professionals in the digital economy

This study uses a single case study of a regional television newsroom to explore the impact of digital technologies on working practices in television news

New finance models in the digital economy: Payday loans from the perspective of recent graduates

New business models are emerging in personal finance that differ from traditional high street lenders.

Social Media Strategies in Small Businesses

This pilot project contributes to understanding the use of social media by small businesses.