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M2L Digital Marketing

M2L Digital Marketing is designed to help SME marketers make more of their marketing spend.

Join the Centre for Enterprise's M2L Digital Marketing programme to share and implement best practice in digital marketing for SMEs.

For those working in a marketing role within an SME, this five-month course will provide up-to-date knowledge of digital marketing trends. You will be taught by experts, share best practice, and it will provide the chance to observe and learn from others.

Benefits for your business

  • Develop your digital marketing strategy.
  • Integrate digital marketing into the business.
  • Suport your staff by developing their skills and knowledge.

Benefits for individuals

  • Support, share and reflect in digital marketing best practice.
  • Improve your knowledge through action focussed peer-to-peer learning.
  • Develop a keen awareness of the role digital has to play in your business.
  • Broaden your understanding of the full range of digital tactics in order to successfully develop an efficient marketing strategy.
  • Develop effective learning and knowledge management processes to help you keep on top of rapid changes and future trends.
  • Bring new ideas into the business.

Programme Details

M2L digital marketing caters for a range of learning styles through the:

  • Immersion day
  • Knowledge days
  • Learning days
  • Action learning sets, and
  • Observation days.

Marketers will increase knowledge, take action and share best practice on social media, the marketplace, business integration, targeting customers and the future.

Cost

The five-month programme is £745 per person.

 

Registration

If you'd like to book a place please contact us on 0161 247 3916 or cfeshortcourses@mmu.ac.uk.