New Survey to Discover Entrepreneurs' Marketing Methods

The Centre for Enterprise (CfE) at MMU Business School (MMUBS) is carrying out a new survey to discover the most beneficial marketing methods and techniques which entrepreneurs use.

Focusing on people taking part in the New Entrepreneur Scholarship (NES) programme, the survey aims to find out what marketing activities have been used, which have been the most effective, and which scholars would recommend to other entrepreneurs.

Conducting the survey is Sabrina Phua, Doctoral Researcher in Strategy, Entrepreneurship & International Business at MMUBS. “We are looking to understand how scholars perceive and use different marketing activities,” she says.

“We hope the results will show both us – and businesses – the best methods for entrepreneurs.”

The survey takes 10 minutes to complete, and anyone who chooses to give their details (which will not affect the confidentiality of the responses) will be entered into a prize draw to win a brand new i-Pod.

“We really hope NES scholars will help us with the survey,” Sabrina continues. “The findings will benefit current and future entrepreneurs because we hope they’ll show how using marketing activities efficiently can really improve business performance.”

For more information contact Sabrina on s.phua@mmu.ac.uk, or phone 0161 247 6076