Responsibilities
- Doctoral Researcher in business incubator and entrepreneurial learning at Centre for Enterprise, MMUBS
- Peer reviewer for the Entrepreneurship Track, BAM Conference
- Member of the steering group for Innospace, MMUBS
- Member of the Committee for the Entrepreneurship Special Interest Group, British Academy of Management
Background
PingPing holds a BA(Hons) degree in Accounting & Financial Studies and an MBA degree from the Lancashire Business School. She then worked as a research assistant on various research projects across different departments of the LBS. In 2006, she received a studentship from the Centre for Enterprise at MMUBS.
Research
Thesis Title: The role of business incubators in developing and sustaining entrepreneurship
Her PhD project looks into the role of business incubators in developing and sustaining entrepreneurship. This study aims to answer the following research questions: how do business incubators (BIs) help nascent entrepreneurs acquire the knowledge and skills to start their own businesses? What is the role of business incubators in creating a “community of practice” amongst incubatees? It is also expected that completion of this research project will help to develop a framework for academics and practitioners in their assessment of BI’s quality in terms of administrative effectiveness and economic efficiency. The findings will also inform policy makers in terms of enhancing entrepreneurship. This will help provide a better service for nascent entrepreneurs.
Other projects:
“Mapping Corporate Europe” Project (2006)
Research was conducted in the field of financial performance, strategy effectiveness, level of internationalisation, and organisation structure of the top 50 UK companies.
“Credentialism” Project (2006)
The project investigates a set of perspectives from both the employer’s and the employee’s point of view, for instance, how credentialism works in a modern labour market and what signals credentials give to a potential employer.
“Online Grocery Shopping and Consumer Behaviour” Project (2004-2005)
The study provided insights into grocery shopping behaviour in the UK. A survey was conducted to find out more about grocery shoppers’ experience and attitudes toward on/offline grocery shopping, the benefits and drawbacks of online grocery shopping and provided suggestions for the retailers about how to improve and encourage online grocery shopping.
Publications
Doctoral Symposium:
HONG, P., 2007. The Role of Business Incubators in Developing and Sustaining Entrepreneurship. Manchester Metropolitan Business School, 22-23 March 2007. Manchester Metropolitan Business School
Research Symposium:
HONG, P., and ANTCLIFF, V., 2006. Mapping Corporate Europe. Preston, 22 June 2006. Lancashire Business School Research Symposium.
Conference papers:
WILSON, J., ANTCLIFF, V., and HONG, P., 2006. Mapping Corporate Europe: the UK Experience, 1982-2007. Copenhagen Business School, 18-19 August 2006. European Business Historians Association Conference.
WILSON, J., ANTCLIFF, V., and HONG, P., 2006. The European Corporation: myth or reality, 1980-2005. Queen Mary College, University of London, 16-17 June 2006. Association of Business Historians Conference.
WILSON, J., ANTCLIFF, V., and HONG, P., 2006. Mapping Corporate Europe, 1982-2007. Manchester, 7-8 April 2006. Academy of International Business (UK Chapter) Conference.
WALTERS, D., TOASE C., HONG, P., and MECKEL, M., 2005. Attitudes Towards Online Grocery Shopping in the UK. Lisbon, 19-22 October 2005. IADIS International Conference.